As the world becomes more complex and the pace of interactions become faster and faster, leaders around the globe are looking to context to help them prioritize action and sharpen communication.
Multinational companies and remote teams struggle to keep up with different time frames and cultural backdrops. Ideas that seems to be a “no-brainer” in one country are a fasico in another. As local values are transported to far away locations, clashes in the invisible cause communication to go off the rails in totally unpredictable ways.
Context Recognition Theory was designed to help leaders expand their awareness of such pitfalls and also to improve communication and messaging with seniors leadership of local groups. Context is critical whenever priorities have to be set and actions defined.